Ferrero | Kinder Bueno | Social Media Campaigns
Kinder Bueno is a chocolate bar and wafer confection made by Italian confectionery maker Ferrero. Part of the Kinder Chocolate brand line, Kinder Bueno is a hazelnut-cream-filled, wafer covered in milk chocolate and a dark chocolate drizzle. Kinder Bueno was launched in 1990 and is available in 60 countries.
Challenge
Kinder Bueno's social pages need to speak to a difficult audience that was raised in a past that may be distant from Social languages. At the same time, we have been asked to engage with a younger target.
Solution
Defining a new language that must use a fun and purposeful tone of voice. Create interest-grabbing storytelling and turn a chocolate bar into something you relate to.
Kinder Bueno has repeatedly become a trending topic in Italy on Twitter.
