With over 8 years of experience in creative environment, I’ve worked with leading brands including NatWest, Samsung, the UK Post Office, Whirlpool, De Beers, TUI, Intesa Sanpaolo Bank and many more. Always curious, adaptable, and people-focused, I believe great design starts with empathy and thrives on collaboration.
Alongside client work, I’ve explored passion projects in automotive design, experimented with motion and emerging tools like Rive, and deepening my knowledge of interaction and emotional design with IxDF. Also, co-founded Chibedda Sicily, a holiday home brand rooted in heritage.
Blink UX (Mphasis)
Senior Visual Designer
Senior Visual Designer
Worked closely with NatWest’s internal team to shape concept development and align designs with strategic goals. Contributed to discovery through audits, workshops, and user testing analysis. Translated ideas from sketches to polished deliverables, creating visual explorations, refined concepts, and storyboards that enhanced the overall user experience.
"I had the pleasure of working with Ros on a recent design strategy project. Collaborating across time zones and continents can be challenging but it’s easier when you have teammates like Ros who are dedicated and passionate about pushing the work forward. I was impressed with his ability to ideate and develop complex concepts with tight turnaround times, and he brought positive vibes and thoughtful feedback to our team meetings."
Michael Weinstein
Principal UX Designer @Blink UX
Michael Weinstein
Principal UX Designer @Blink UX
"Rosario was part of my team in a past life, he came onboard to BlinkUX for a strategic client project and played a key part in the visual design and working with a global team. He brings curiosity and enthusiasm, mixed with Italian passion to all he does."
George Ioannou
CDO @Mphasis
CDO @Mphasis
Foolproof (Zensar)
Senior Visual Designer
Senior Visual Designer
Delivered seamless experiences for financial and travel clients, including redesigning Loop Money’s app, which increased monthly active users by 50% through intuitive, user-focused flows. Turned complex challenges into elegant, measurable solutions for clients like the UK Post Office and TUI Airlines. Led teams and mentored junior designers.
"While at Foolproof, Rosario and I worked together for beloved British brands conducting a major overhaul of one of their key products. Rosario impressed the client, Foolproof and myself with his attention to detail, level of hi-fidelity perfection and desire to push the brand design language forward. In particular the depth and breadth of exploration Rosario went to was exactly what you want to see.
Thank you for being an awesome designer and an awesome human Rosario!"
Thank you for being an awesome designer and an awesome human Rosario!"
Ross Tulloch
Principal Service Designer @Foolproof
Principal Service Designer @Foolproof
Investis Digital
Digital Designer
Digital Designer
Enhanced UX and UI for corporate clients like British Land and Lowe’s, driving a 25% increase in user engagement. Designed cohesive digital ecosystems for 85+ brands, boosting consistency and brand recognition. Built strong client partnerships, enabling a 30% project expansion for De Beers with an additional design system library.
"Working with Ros has been an absolute pleasure. He’s passionate about what he does, very curious, and always ready to jump in and help wherever needed. Beyond his talent and dedication, he’s just a genuinely fun and easy person to be around, someone who makes the day better and the work smoother. Any team would be lucky to have him."
Marianna Saccone
Digital Designer @Investis Digital
Digital Designer @Investis Digital
AKQA (WPP)
Digital Designer
Digital Designer
Worked on digital product improvements for Intesa Sanpaolo Bank, enhancing usability and consistency across their ecosystem and driving a 20% rise in user engagement. Delivered projects on time and within budget, produced engaging motion content, and strengthened client relationships, boosting repeat business by 25%. Designed Whirlpool’s e-commerce platform, resulting in a 35% increase in online purchases.
"I had the pleasure of working with Ros on the Intesa Sanpaolo team, and I can say without hesitation that he is an exceptional colleague. He is always ready to listen and take on feedback, and once he understands a problem, he dives in and works tirelessly until it’s solved. His execution is fast and precise, and he integrated very quickly into the company culture. Ros is approachable, collaborative, and an absolute joy to work with and became the go-to person for anything visual within the team."
Alessandro Amendolara
Project Manager @AKQA
Project Manager @AKQA
A diverse journey that brings a unique perspective
My creative journey began studying design in Rome and Milan, and grew through collaborations with top agencies across industries. These experiences shaped my adaptable, people-first approach, turning ideas into meaningful experiences and working seamlessly with clients and teams, always guided by curiosity and craft.
Storytelling that fascinates and bonds with your people
Design and creativity go beyond aesthetics, they’re about storytelling and purpose. By working closely with clients to understand their goals, I craft strategies that align with brand values, creating designs that not only look good but also connect meaningfully with audiences.
The innovative thinking that connects and empowers individuals
Design should make a real difference in people’s lives. I strive to create products that are both useful and used, combining human-centred thinking with aesthetics. My goal is to craft experiences people connect with, value, and naturally integrate into their everyday lives.
A collaborative process that leads to exciting new ideas
My creative process is rooted in research and collaboration. I believe that the best designs are the result of a team effort, I design with people for people. I bring fresh ideas to the table that will spark conversations and elevate any project.
If not working, you’ll see me having fun with my people and smiling wherever I go
In my spare time, I love traveling and diving into the wild sea. When not possible, I love visiting art exhibitions and going to music events. In general, I’m attracted to anything creative and emotionally powerful.
Speak soon!