Creative thinker with a warm heart, 8+ years shaping intuitive products. Currently exploring motion & emotional design
I've worked with leading brands including NatWest, Intesa Sanpaolo Bank, UK Post Office, De Beers, Samsung, Whirlpool, TUI and many more. I believe great design start with empathy and thrives on collaboration. Alongside client work, I’ve explored passion projects in automotive design, experimented with motion and emerging tools like Rive, and deepening my knowledge of interaction and emotional design with IxDF. Also, co-founded Chibedda Sicily, a holiday home brand rooted in heritage.
A diverse journey that brings a unique perspective
My creative journey began studying design in Rome and Milan, and grew through collaborations with top agencies across industries. These experiences shaped my adaptable, people-first approach, turning ideas into meaningful experiences and working seamlessly with clients and teams, always guided by curiosity and craft.
Storytelling that fascinates and bonds with your people
Design and creativity go beyond aesthetics, they’re about storytelling and purpose. By working closely with clients to understand their goals, I craft strategies that align with brand values, creating designs that not only look good but also connect meaningfully with audiences.
The innovative thinking that connects and empowers individuals
Design should make a real difference in people’s lives. I strive to create products that are both useful and used, combining human-centred thinking with aesthetics. My goal is to craft experiences people connect with, value, and naturally integrate into their everyday lives.
A collaborative process that leads to exciting new ideas
My creative process is rooted in research and collaboration. I believe that the best designs are the result of a team effort, I design with people for people. I bring fresh ideas to the table that will spark conversations and elevate any project.
If not working, you’ll see me having fun with my people and smiling wherever I go
In my spare time, I love traveling and diving into the wild sea. When not possible, I love visiting art exhibitions and going to music events. In general, I’m attracted to anything creative and emotionally powerful.