Mar 2025 - Jun 2025 | Contract
Senior Visual Designer
Blink UX · London (UK)
Worked closely with NatWest’s internal team to shape concept development and align designs with strategic goals. Contributed to discovery through audits, workshops, and user testing analysis. Translated ideas from sketches to polished deliverables, creating visual explorations, refined concepts, and storyboards that enhanced the overall user experience.
Worked closely with NatWest’s internal team to shape concept development and align designs with strategic goals. Contributed to discovery through audits, workshops, and user testing analysis. Translated ideas from sketches to polished deliverables, creating visual explorations, refined concepts, and storyboards that enhanced the overall user experience.
"I had the pleasure of working with Ros on a recent design strategy project. Collaborating across time zones and continents can be challenging but it’s easier when you have teammates like Ros who are dedicated and passionate about pushing the work forward. I was impressed with his ability to ideate and develop complex concepts with tight turnaround times, and he brought positive vibes and thoughtful feedback to our team meetings."
Michael Weinstein | Principal UX Designer @Blink UX
Michael Weinstein | Principal UX Designer @Blink UX
"Rosario was part of my team in a past life, he came onboard to BlinkUX for a strategic client project and played a key part in the visual design and working with a global team. He brings curiosity and enthusiasm, mixed with Italian passion to all he does."
George Ioannou | CDO @Mphasis
Oct 2023 - Mar 2025 | Freelance
Digital Designer & Brand Strategist
STUDIOGUASTO · London (UK)
Conducted market analysis using AI tools, achieving a 20% increase in client retention through data-informed, user-centered design solutions. Applied Emotional and Interaction Design principles to improve client engagement, leading to 9/10 average client satisfaction. Developed a structured design process incorporating user research, wireframing, and prototyping, reducing delivery time by 25%.
Conducted market analysis using AI tools, achieving a 20% increase in client retention through data-informed, user-centered design solutions. Applied Emotional and Interaction Design principles to improve client engagement, leading to 9/10 average client satisfaction. Developed a structured design process incorporating user research, wireframing, and prototyping, reducing delivery time by 25%.
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Jun 2021 - July 2023 | Permanent
Senior Visual Designer
Foolproof · London (UK)
Delivered seamless experiences for financial and travel clients, including redesigning Loop Money’s app, which increased monthly active users by 50% through intuitive, user-focused flows. Turned complex challenges into elegant, measurable solutions for clients like the UK Post Office and TUI Airlines. Led teams and mentored junior designers.
Delivered seamless experiences for financial and travel clients, including redesigning Loop Money’s app, which increased monthly active users by 50% through intuitive, user-focused flows. Turned complex challenges into elegant, measurable solutions for clients like the UK Post Office and TUI Airlines. Led teams and mentored junior designers.
"While at Foolproof, Rosario and I worked together for beloved British brands conducting a major overhaul of one of their key products. Rosario impressed the client, Foolproof and myself with his attention to detail, level of hi-fidelity perfection and desire to push the brand design language forward. In particular the depth and breadth of exploration Rosario went to was exactly what you want to see.
Thank you for being an awesome designer and an awesome human Rosario!"
Thank you for being an awesome designer and an awesome human Rosario!"
Ross Tulloch | Principal Service Designer @Foolproof
Jul 2019 - Jun 2021 | Permanent
Digital Designer
Investis Digital · London (UK)
Enhanced UX and UI for corporate clients like British Land and Lowe’s, driving a 25% increase in user engagement. Designed cohesive digital ecosystems for 85+ brands, boosting consistency and brand recognition. Built strong client partnerships, enabling a 30% project expansion for De Beers with an additional design system library.
"Working with Ros has been an absolute pleasure. He’s passionate about what he does, very curious, and always ready to jump in and help wherever needed. He’s just a genuinely fun and easy person to be around. Any team would be lucky to have him."
Marianna Saccone | Digital Designer @Investis Digital
May 2017 - Nov 2018 | Permanent
Digital
Designer
Designer
AKQA · Milan (Italy)
Worked on digital product improvements for Intesa Sanpaolo Bank, enhancing usability and consistency across their ecosystem and driving a 20% rise in user engagement. Delivered projects on time and within budget, produced engaging motion content, and strengthened client relationships, boosting repeat business by 25%. Designed Whirlpool’s e-commerce platform, resulting in a 35% increase in online purchases.
"I had the pleasure of working with Ros on the Intesa Sanpaolo team, and I can say without hesitation that he is an exceptional colleague. He is always ready to listen and take on feedback, and once he understands a problem, he dives in and works tirelessly until it’s solved. His execution is fast and precise, and he integrated very quickly into the company culture. Ros is approachable, collaborative, and an absolute joy to work with and became the go-to person for anything visual within the team."
Alessandro Amendolara | Project Manager @AKQA
Nov 2015 - May 2016 | Contract
Jr. Creative
Cheil · Milan (Italy)
Produced diverse output in offline and online markets while coordinating cross-disciplinary roles. Contributed to successful projects with reputable clients such as Trenitalia and Samsung while focusing on art direction and creativity. Fostered positive team culture and collaborated closely with a copywriter as a creative couple.
Produced diverse output in offline and online markets while coordinating cross-disciplinary roles. Contributed to successful projects with reputable clients such as Trenitalia and Samsung while focusing on art direction and creativity. Fostered positive team culture and collaborated closely with a copywriter as a creative couple.
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Feb 2015 - Ago 2015 | Contract
Jr. Creative
Bitmama (Reply) · Turin (Italy)
Focused on crafting digital media campaigns and web design while handling big consumer brands. Worked closely with a copywriter in a creative couple to deliver impactful results for reputable clients such as Kinder Ferrero. Fostered effective team collaboration and positive work culture while sharing knowledge and ideas to drive successful outcomes. Developed essential skills such as effective stakeholder management, maintaining consistency, and strategic application.
Focused on crafting digital media campaigns and web design while handling big consumer brands. Worked closely with a copywriter in a creative couple to deliver impactful results for reputable clients such as Kinder Ferrero. Fostered effective team collaboration and positive work culture while sharing knowledge and ideas to drive successful outcomes. Developed essential skills such as effective stakeholder management, maintaining consistency, and strategic application.
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Jul 2014 - Ago 2014 | Contract
Photographer
Design in Town · Palermo (Italy)
Captured students' daily lives and artwork through photography and videography as part of the Design in Town summer school project. Acted as a referent point for students, learning from experienced teachers in a friendly yet competitive environment.
Edited and posted content on social media to showcase the students' progress and highlight the success of the program.
Captured students' daily lives and artwork through photography and videography as part of the Design in Town summer school project. Acted as a referent point for students, learning from experienced teachers in a friendly yet competitive environment.
Edited and posted content on social media to showcase the students' progress and highlight the success of the program.
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Dec 2015 - Present
Founder
Chibedda Sicily · Sicily (Italy)
Chibedda Sicily · Sicily (Italy)
Chibedda, meaning “That Beautiful”, is my personal venture dedicated to restoring and reimagining historic homes in Sicily’s coastal towns, including Acitrezza and Castellammare del Golfo. Beyond a hospitality project, it became a hands-on lesson in brand building, communications, and operations management.
As the founder, I shaped the brand identity and guest experience while also managing renovations, partnerships, and on-site delivery. This role sharpened my ability to balance strategic vision with day-to-day execution, combining creativity with problem-solving under real constraints.
More than anything, Chibedda reflects my passion for design and culture and my drive to create experiences that are not only beautiful, but meaningful and lasting.
Lovely. I'll contact you asap. Thank you!