Visual & UI | Interaction & Emotion Design | Branding & Art Direction | Research & Strategy
Ambitious creative problem solver with a warm heart aiming to achieve positive social impacts through the power of design.
Working in London for Foolproof as a Senior Visual Designer & member of the Interaction Design Foundation
I design innovative and meaningful digital products and services.
After graduating from NABA – Nuova Accademia di Belle Arti in Graphic Design and Art Direction in Milan, I started work in talented worldwide agencies.
Doing this for more than 7 years now, I experienced both offline and online creative fields working for @Bitmama a genuinely talented agency, @Cheil an offline creative agency and @AKQA one of the most important worldwide digital agencies and across different industries.
Moving to London, @InvestisDigital was a stepping stone where I was able to express myself freely and where I strengthened my passion for human-centric design. And, I believe that @Foolproof I can truly make a significant social impact through research & experience design.
Moving to London, @InvestisDigital was a stepping stone where I was able to express myself freely and where I strengthened my passion for human-centric design. And, I believe that @Foolproof I can truly make a significant social impact through research & experience design.
I help the brand build strong strategic partnerships with its customers across all touchpoints.
In the workflow, I love using powerful and collaborative tools to solve the challenges we have to face when delivering markable results.
Sketch
Figma
Abstract
Miro
Zeplin
InVision / Invision Studio
Webflow
Figma
Abstract
Miro
Zeplin
InVision / Invision Studio
Webflow
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effect
Adobe Illustrator
Adobe InDesign
Adobe After Effect
Along with improving my understanding of Interaction Design, I've decided to explore Service Design techniques to improve my skills and change my approach to projects.
I have always been passionate about storytelling and driven by the process of thinking and generating people-centric ideas.
That means delivering meaningful products and services.
Connecting the brand with its audiences and playing into useful habits to become a strong strategic partner in their daily life.
In my journey, I have the chance to guide the digital transformation of awarded global FTSE companies and actualise their needs.
Armando Testa | British Land | Chibedda Sicily | De Beers | Devyser | Design in Town | Dixons | Enel Energy | Ferrero | Finnair| GSK | JTI | Heineken | Holland & Barrett | IFF | Intesa Sanpaolo | Lowe's | Manchester United | M&G | Ocean Wilsons | Pubblicità Progresso | Samsung | Sagax | Segro | Sky UK | ST | Trenitalia | Vifor Pharma | Whirlpool | Worley [...]
If not working, you’ll see me having fun with my people and smiling wherever I go.