L'Albero della Vita | Young Lion 2023 | Print Campaign
In today's world, poverty is still a pervasive issue, affecting the lives of children and families around the globe. The non-profit organisation L'Albero della Vita has made it its mission to support and promote the rights and development of those in need. Their four fundamental axes of intervention - material support, socio-educational support, family network building, and vocational training - aim to address the underlying needs of families and empower them to achieve self-sufficiency. Through their work, L'Albero della Vita hopes to combat the educational and social implications of poverty and positively impact the lives of those they serve.
In today's world, poverty is still a pervasive issue, affecting the lives of children and families around the globe. The non-profit organisation L'Albero della Vita has made it its mission to support and promote the rights and development of those in need. Their four fundamental axes of intervention - material support, socio-educational support, family network building, and vocational training - aim to address the underlying needs of families and empower them to achieve self-sufficiency. Through their work, L'Albero della Vita hopes to combat the educational and social implications of poverty and positively impact the lives of those they serve.
The Brief
Create a campaign that raises awareness of the pervasive nature of educational poverty in Italy and L'Albero della Vita's mission to combat it. The campaign will use print media to communicate the organisation's message and unique position compared to other non-profits. The ultimate goal is to prioritise the support of children and families in need by providing coordinated, integrated measures that go beyond simply providing subsidies to address their underlying needs and empower them to achieve self-sufficiency.
Solution
To tackle the mission of raising awareness on educational poverty and L'Albero della Vita's efforts to combat it, our campaign taps into the unbridled power of a child's imagination through the "The Floor is Lava" metaphor. Kids can surmount the toughest obstacles by boosting their creativity and problem-solving skills with unflinching resilience and unbreakable determination. Via print media, our campaign trumpets the exceptional position of L'Albero della Vita, which delivers cohesive and comprehensive measures that transcend the mundane provision of subsidies to enable families to become self-sufficient.
To tackle the mission of raising awareness on educational poverty and L'Albero della Vita's efforts to combat it, our campaign taps into the unbridled power of a child's imagination through the "The Floor is Lava" metaphor. Kids can surmount the toughest obstacles by boosting their creativity and problem-solving skills with unflinching resilience and unbreakable determination. Via print media, our campaign trumpets the exceptional position of L'Albero della Vita, which delivers cohesive and comprehensive measures that transcend the mundane provision of subsidies to enable families to become self-sufficient.
This aligns seamlessly with the organization's mandate to champion the rights and growth of children, families, and communities via material and socio-educational aid, network building, and vocational training. Our campaign drives home the significance of nurturing children's imaginative and inquisitive spirits, exhorting people to rally behind them to help conquer the scourge of poverty and chart a brighter future.
Execution
In the absence of suitable images or a budget for image creation, we turned to the power of artificial intelligence to generate visual assets to work with and manipulate in order to effectively communicate our message. With the help of AI, we were able to create unique and engaging visuals that captured the essence of our campaign and conveyed the importance of supporting children's development and combating educational poverty. By harnessing cutting-edge technology and innovation, we were able to deliver a powerful and impactful visual that captured the attention of our audience and inspired action toward positive change.
