Today
I’m a Visual & Digital Product Designer born in Sicily and based in London.
I focus on creating intuitive, results-driven experiences for all thing digital, mainly apps and websites. I’m currently looking for new opportunities to bring my design expertise to a team and help build products users love.
NatWest
Earlier this year, I worked with NatWest to improve the user experience of their app, focussing on enhancing AI and delivering a more intuitive, engaging, and innovative digital banking experience.
NDA protected
Caterham Cars ➔
Crafted a cohesive digital identity and interactive experience that reflects Caterham’s handcrafted, high-performance automotive spirit.
Crafted a cohesive digital identity and interactive experience that reflects Caterham’s handcrafted, high-performance automotive spirit.
100%
Conceptual
Showcasing brand
craftsmanship
and ambition
Conceptual
Showcasing brand
craftsmanship
and ambition
Yesterday
I’ve worked with top agencies in Italy and London, delivering people-focused digital products and scalable design systems.
My experience span finance, travel, food, luxury and many more, turning business goals and user needs into natural, engaging experiences. I thrive leading teams, mentoring designers, and solving complex, cross-platform challenges with care and attention to detail.
UK Post Office ➔
Redesigned the Travel App to make travels management simple, reduce frustration, and restore users’ trust in a crowded market.
Redesigned the Travel App to make travels management simple, reduce frustration, and restore users’ trust in a crowded market.
11k
downloads/month
Over 5x the previous
average of 2K
per month
downloads/month
Over 5x the previous
average of 2K
per month
De Beers Group ➔
Modernised De Beers’ digital presence to engage younger audiences while honouring its heritage and luxury reputation.
Modernised De Beers’ digital presence to engage younger audiences while honouring its heritage and luxury reputation.
2x
engagement
Boosting relevance
and reach of
younger audience
engagement
Boosting relevance
and reach of
younger audience
Strutt & Parker ➔
Redesigned the site to reduce cognitive load,
improve navigation, and create a conversational,
personalised property search experience for users.
Redesigned the site to reduce cognitive load,
improve navigation, and create a conversational,
personalised property search experience for users.
2.5x
faster
Retaining customers and
adding value compared
to traditional search
faster
Retaining customers and
adding value compared
to traditional search
Whirlpool ➔
Designed the internal e-commerce platform, creating a clean, personalised perks experience while unifying brand identity across sub-brands.
Designed the internal e-commerce platform, creating a clean, personalised perks experience while unifying brand identity across sub-brands.
+35%
purchases
Raising employee
engagement
purchases
Raising employee
engagement
TUI Airlines
Reimagined the digital experience to make travel planning immersive, engaging, and reassuring, guiding users from inspiration to booking with confidence.
Reimagined the digital experience to make travel planning immersive, engaging, and reassuring, guiding users from inspiration to booking with confidence.
205%
rise
Boosting overall
conversion of
ancillary purchases
rise
Boosting overall
conversion of
ancillary purchases
Coming soon
Always
I’ve always been drawn by stories, shaping ideas, experimenting with new approaches, and turning concepts into experiences that connect with people.
Whether it’s branding, product design, motion & interactions, ATL campaigns or a concept that keeps me awake at night, I follow the spark.
