Caterham Cars | Branding - Art Direction - UI
A British manufacturer of specialist lightweight sports cars. Caterham was an independent company until its acquisition by Team Lotus in 2011 and was recently acquired by VT Holdings, a Japanese importer of the Caterham Seven since 2009.
Challenge
Caterham Cars struggles to resonate with modern consumers due to a disjointed brand identity that fails to capture its legacy of craftsmanship and innovation. This disconnect hinders growth and relevance in a competitive automotive market.
Solution
Craftsmanship will be at the forefront, with compelling educational content highlighting Caterham's artisanal approach. A redesigned logo and vibrant visual identity convey excitement and sophistication, while a personalised online platform fosters community engagement. Integrating natural elements into branding will underscore Caterham's commitment to sustainability. High-quality presentation will further enhance brand perception, positioning Caterham for success in the evolving automotive landscape.
