De Beers | Corporate Website | UI / UX | debeersgroup.com
De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa. Their beautiful diamonds and jewellery designs bring joy and meaning to lovers of diamonds all around the world.
De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa. Their beautiful diamonds and jewellery designs bring joy and meaning to lovers of diamonds all around the world.
Opportunity
De Beers Group is looking to renovate its online presence, positioning the brand in new markets to touch a new younger target. We started running workshops with the client to identify their needs and fix their expectations.
Solution
After analysing their old website, we explored the alternatives regarding content and design, identified the new design language and, defined the best approach for their corporate website.
After analysing their old website, we explored the alternatives regarding content and design, identified the new design language and, defined the best approach for their corporate website.
We developed a complete design system, including designing components and building an online modules library.
Easy to identify and reuse.
Easy to identify and reuse.
Client feedback
‘First I just wanted to say thank you [...] it is looking really good and wanted to acknowledge the huge effort.’
