Whirlpool | E-commerce B2E | UI / UX
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States. The Fortune 500 company has annual revenue of approximately $21 billion, 78,000 employees, and more than 70 manufacturing and technology research centres around the world.
Challenge
They were looking for a way to promote and encourage their internal trade.
Solution
The key was to create a new intranet e-commerce creating a dialogue with customers, employees and brands. In that platform, the home page will work as a personal dashboard, that suggests the user contents and offers strongly related to their behaviours and emphasises the "VIP" mood of the platform. The other relevant pages will contain emotional and functional content so that the user is guided in adding appliances to the cart.
