Post Office | Travel application | UI / UX
An anchor of UK communities for centuries, Post Office is a commercial business driven by a strong social purpose: to be here, in person, for the people who rely on us.
Challenge
The Post Office Travel App faced stiff competition and struggled to convey its unique value proposition, resulting in low adoption rates and user engagement. Additionally, users encountered usability issues, leading to frustration and a lack of trust in the app's capabilities.
Solution
Through the redesign process, we revamped the app's interface to prioritise user-friendly navigation and intuitive design elements. By leveraging elements from the existing brand guidelines, we maintained consistency in language and visual identity, reinforcing the Post Office brand's trust and reliability. The addition of illustrative icons and engaging illustrations not only enhanced visual appeal but also helped users better understand key features and functionalities. Streamlining the process for obtaining and managing the travel card improved efficiency and convenience, encouraging users to utilize this essential service within the app. Overall, the redesigned Post Office Travel App offers a seamless and engaging experience, empowering users to plan and manage their travels easily.
